Google Ads Grant Services for Non-Profits and Charities
At Epic Digital Solutions, we are passionate about helping non-profits and charities unlock their potential through the power of digital marketing.
One of the most effective ways to boost visibility and expand your reach is by leveraging the Google Ads Grant program.
With up to $10,000 in free Google Ads credit every month, this program is designed to help eligible non-profits connect with their audience, drive donations, and spread awareness about their cause.
What Is the Google Ads Grant?
The Google Ads Grant is a program provided by Google that offers free advertising credits to non-profits.
These credits can be used to create and manage search campaigns that appear on Google’s search engine results pages (SERPs).
This opportunity enables non-profits to:
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Increase website traffic.
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Recruit more volunteers.
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Promote fundraising campaigns.
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Share stories about the impact of their work.
However, navigating the program's requirements and optimizing campaigns to maximize the grant can be challenging.
How Can Non-Profits Become Eligible for the Google Ads Grant?
The Google Ads Grant is a game-changer for non-profits, but not every organization qualifies automatically. Here’s what you need to know about the eligibility requirements:
1. Hold a Valid Non-Profit Status
Your organization must be registered as a non-profit and have verified non-profit status in your country. For U.S.-based organizations, this typically means being a 501(c)(3) organization. or charity with the Canada Revenue Agency (CRA) and so on.
2. Enroll in Google for Nonprofits
To access the Google Ads Grant, your organization must first register with Google for Nonprofits. This program provides a range of free tools and services designed to support non-profits in their digital efforts.
3. Comply with Google Ads Grant Policies
Google has specific policies in place to ensure the grant is used effectively. These include:
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Maintaining a click-through rate (CTR) of at least 5%.
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Using relevant and mission-aligned keywords in your campaigns.
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Linking ads to a high-quality, functional website that provides valuable information about your mission.
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Avoiding overly generic or single-word keywords.
4. Have a Fully Functional Website
Your organization’s website must clearly outline your mission, provide a positive user experience, and include detailed information about your activities. The site should also comply with Google's requirements, such as secure browsing (HTTPS).
5. Adhere to Non-Discrimination Policies
Google requires all participating organizations to affirm that they do not discriminate in their hiring practices or operations.
6. Be Willing to Actively Manage Your Account
To keep the grant active, you’ll need to actively manage your Google Ads account. This includes regular campaign adjustments and compliance with performance benchmarks.
How Can Non-Profits Comply with Google Ads Grant Policies
Google Ads Grant policies are designed to ensure that non-profits use their advertising credits effectively while maintaining high-quality campaigns aligned with their mission. Below is a detailed breakdown of the key compliance requirements:
1. Account Setup and Structure
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Ad Groups: Each campaign must have at least two active ad groups with closely related keywords.
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Ads per Ad Group: Include at least one responsive search ad per ad group.
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Keywords: Use relevant, mission-aligned keywords. Avoid overly generic keywords and single-word terms unless they are your organization’s name or meet specific exceptions. Keywords with a quality score below 3 should also be avoided.
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Location Targeting: Ensure ads are targeted to locations relevant to your non-profit's services.
2. Performance Requirements
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Click-Through Rate (CTR): Maintain a minimum account-wide CTR of 5% monthly. Falling below this threshold for two consecutive months can result in account suspension.
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Conversion Tracking: Implement accurate conversion tracking to measure actions such as donations, volunteer sign-ups, or event registrations.
3. Bidding and Budgeting
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Bidding Strategy: Use conversion-based bidding strategies such as “Maximize Conversions” or “Target CPA” to ensure efficient spending of the grant funds.
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Budget Utilization: Ensure campaigns are active and spending the available budget effectively to support your mission.
4. Policy Compliance and Monitoring
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Active Management: Regularly log into your account (at least once a month) and make updates to improve performance.
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Sitelink Extensions: Include at least two active sitelink extensions per campaign to provide users with additional navigation options.
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Mission-Aligned Ads: Ensure ads directly relate to your organization’s cause and avoid any commercial promotions outside your non-profit mission.
5. Prohibited Practices
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Non-Compliant Content: Avoid irrelevant, misleading, or generic ad content that doesn’t reflect your organization’s goals.
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Unsecured Websites: The destination website must have HTTPS to ensure user security.
6. Annual Surveys
Google requires grantees to complete a survey periodically, providing updates about their impact and use of the grant.
7. Policy Updates
Google frequently updates its Ad Grants policies. Stay informed by reviewing the Google Ad Grants Program Policies regularly. By adhering to these guidelines, non-profits can ensure their Google Ad Grant campaigns remain active and impactful, enabling them to achieve their mission effectively.
About
How We Help Non-Profits Thrive with Google Ads Grant
Navigating the complexities of the Google Ads Grant program can be challenging, but Epic Digital Solutions is here to guide non-profits every step of the way.
We help organizations make the most of this transformative opportunity by providing expert assistance at every stage, from initial eligibility checks to ongoing campaign optimization.
Our Comprehensive Services
1. Eligibility and Application Assistance
We simplify the application process and ensure your organization meets all eligibility criteria, including:
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Verifying your non-profit status and helping you register with Google for Nonprofits.
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Assisting with creating a functional, compliant website that meets Google’s requirements.
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Guiding you through the application process for the Ad Grant, ensuring all forms are accurately completed.
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Our goal is to get you approved quickly so you can start benefiting from up to $10,000 in free monthly advertising credit.
2. Grant Setup and Compliance
Adhering to Google’s strict policies can be overwhelming, but we ensure your campaigns are compliant from the start by:
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Structuring campaigns to meet Google’s requirements, including having at least two ad groups per campaign and using appropriate extensions.
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Selecting targeted, mission-aligned keywords and avoiding prohibited terms.
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Setting up accurate conversion tracking to measure the effectiveness of your ads.
This ensures that your account remains active and fully compliant with Google’s policies.
3. Strategic Campaign Management
Our team of experts develops campaigns that maximize the impact of your Google Ads Grant by:
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Researching keywords that resonate with your target audience and align with your mission.
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Crafting compelling, action-driven ad copy to encourage donations, sign-ups, and engagement.
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Designing and managing campaigns tailored to your goals, whether it’s fundraising, volunteer recruitment, or event promotion.
4. Performance Monitoring and Optimization
To make the most of your grant, your campaigns need regular evaluation and improvement. Our services include:
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Monitoring campaign performance to ensure metrics such as CTR and conversions exceed Google’s benchmarks.
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Continuously testing and refining ad strategies to improve results.
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Adapting campaigns to align with evolving goals or new initiatives within your organization.
Why Choose Epic Digital Solutions?
Your Success is Our Promise
At Epic Digital Solutions, we are driven by a passion for making a difference. We believe in the power of non-profits and charity organizations to create meaningful change in the world, and we are honored to be part of their journey. Here's why we stand out:
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Deep Commitment to Your Cause: We love supporting charities and share your dedication to making a positive impact. Your mission becomes our mission.
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Expertise in Non-Profit Needs: With years of experience working with non-profits, we understand the unique challenges you face and how to overcome them effectively.
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Tailored Solutions: Every strategy we create is custom-designed to align with your organization’s goals, audience, and vision.
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Proven Impact: We've helped numerous charity organizations amplify their voice, attract supporters, and maximize their Google Ads Grant, leading to increased donations and community engagement.
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Partnership Approach: We view our clients as partners. Together, we work to achieve your mission and celebrate your successes as a team.
Let us help your organization thrive online while you focus on making a difference in the world. With Epic Digital Solutions, your cause is in great hands.